Mccann's vs Better Oats · Bay Area shelf head-to-head
Mccann's and Better Oats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccann's carries more Brand PowerMccann's is in more Bay Area grocersMccann's sits further up the premium end
Mccann's
Better Oats
29
brand power
11
6
products
5
2
categories
3
3
subcategories
3
13
grocers
5
40.9¢
price per oz
5.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccann's▭ Better Oats
Distribution · 30% of score54·21
M
B
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccann's
no top category Better Oats doesn’t also play in.
only Better Oats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccann's · Better Oats
