Mcclure's vs Grillo's Pickles · Bay Area shelf head-to-head
Mcclure's and Grillo's Pickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles carries more Brand PowerGrillo's Pickles is in more Bay Area grocersGrillo's Pickles fields the deeper lineupMcclure's sits further up the premium end
Mcclure's
Grillo's Pickles
29
brand power
42
8
products
11
2
categories
2
6
grocers
14
51.6¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcclure's▭ Grillo's Pickles
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcclure's
only Grillo's Pickles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mcclure's · 1
only Grillo's Pickles · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcclure's · Grillo's Pickles
