Mcconnell’s vs Uji Time Dessert · Bay Area shelf head-to-head
Mcconnell’s and Uji Time Dessert, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcconnell’s carries more Brand PowerMcconnell’s is in more Bay Area grocersMcconnell’s fields the deeper lineupUji Time Dessert sits further up the premium end
Mcconnell’s
Uji Time Dessert
37
brand power
20
21
products
9
2
categories
1
3
subcategories
2
9
grocers
2
$12.64
avg price
$14.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcconnell’s▭ Uji Time Dessert
Distribution · 30% of score38·8
U
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcconnell’s
only Uji Time Dessert
no top category Mcconnell’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcconnell’s · 7
only Uji Time Dessert · 0
no exclusive doors — everywhere Uji Time Dessert is, Mcconnell’s is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcconnell’s · Uji Time Dessert