Meica vs Bilinski's · Bay Area shelf head-to-head
Meica and Bilinski's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bilinski's carries more Brand PowerBilinski's is in more Bay Area grocersBilinski's fields the deeper lineup
Meica
Bilinski's
9
brand power
30
2
products
11
1
categories
1
1
subcategories
4
1
grocers
6
$17.49
avg price
$9.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meica▭ Bilinski's
Distribution · 30% of score4·25
M
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meica
no top category Bilinski's doesn’t also play in.
only Bilinski's
no top category Meica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Meica · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meica · Bilinski's