Meiji vs Biscoff · Bay Area shelf head-to-head
Meiji and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff is in more Bay Area grocersMeiji fields the deeper lineupMeiji sits further up the premium end
Meiji
Biscoff
35
brand power
35
13
products
10
2
categories
2
3
subcategories
3
9
grocers
11
$1.04
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meiji▭ Biscoff
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meiji
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Meiji · 2
only Biscoff · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meiji · Biscoff
