Mekhala vs Nielsen-massey · Bay Area shelf head-to-head
Mekhala and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersNielsen-massey fields the deeper lineup
Mekhala
Nielsen-massey
29
brand power
49
7
products
17
4
categories
5
5
grocers
13
$7.33
avg price
$25.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mekhala▭ Nielsen-massey
Distribution · 30% of score21·54
M
N
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mekhala
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mekhala · 2
only Nielsen-massey · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mekhala · Nielsen-massey