Mekhala vs Zócalo Foods · Bay Area shelf head-to-head
Mekhala and Zócalo Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mekhala carries more Brand PowerMekhala is in more Bay Area grocersMekhala fields the deeper lineupMekhala sits further up the premium end
Mekhala
Zócalo Foods
29
brand power
17
7
products
2
4
categories
1
5
grocers
4
$2.47
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mekhala▭ Zócalo Foods
Distribution · 30% of score21·17
M
Z
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mekhala
only Zócalo Foods
no top category Mekhala doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mekhala · 4
only Zócalo Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mekhala · Zócalo Foods