Mela vs Hint · Bay Area shelf head-to-head
Mela and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupMela sits further up the premium end
Mela
Hint
16
brand power
49
3
products
29
1
categories
3
6
grocers
11
26.6¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mela▭ Hint
Distribution · 30% of score25·46
M
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mela
no top category Hint doesn’t also play in.
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mela · Hint
