Melona vs Keto Foods · Bay Area shelf head-to-head
Melona and Keto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Keto Foods carries more Brand PowerKeto Foods is in more Bay Area grocersKeto Foods fields the deeper lineup
Melona
Keto Foods
20
brand power
29
7
products
11
1
categories
1
2
subcategories
2
3
grocers
9
$10.25
avg price
$9.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melona▭ Keto Foods
Distribution · 30% of score13·38
M
K
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melona
no top category Keto Foods doesn’t also play in.
only Keto Foods
no top category Melona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melona · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melona · Keto Foods