Melona vs Magnum · Bay Area shelf head-to-head
Melona and Magnum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magnum is in more Bay Area grocersMagnum fields the deeper lineup
Melona
Magnum
20
brand power
21
7
products
10
1
categories
1
2
subcategories
1
3
grocers
6
$10.25
avg price
$8.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melona▭ Magnum
Distribution · 30% of score13·25
M
M
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melona
no top category Magnum doesn’t also play in.
only Magnum
no top category Melona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melona · 1
only Magnum · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melona · Magnum
