Menage A Trois vs Broc Cellars · Bay Area shelf head-to-head
Menage A Trois and Broc Cellars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Broc Cellars carries more Brand PowerBroc Cellars is in more Bay Area grocers
Menage A Trois
Broc Cellars
9
brand power
16
2
products
3
1
categories
2
1
grocers
2
$9.99
avg price
$20.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Menage A Trois▭ Broc Cellars
Distribution · 30% of score4·8
M
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Menage A Trois
no top category Broc Cellars doesn’t also play in.
only Broc Cellars
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Menage A Trois · 1
only Broc Cellars · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Menage A Trois · Broc Cellars