Mentos vs Milliways Food · Bay Area shelf head-to-head
Mentos and Milliways Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Mentos
Milliways Food
35
brand power
20
17
products
4
2
categories
1
3
subcategories
1
9
grocers
1
$3.47
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mentos▭ Milliways Food
Distribution · 30% of score38·4
M
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mentos
only Milliways Food
no top category Mentos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mentos · Milliways Food
