Merrick vs Ziwi · Bay Area shelf head-to-head
Merrick and Ziwi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Merrick carries more Brand PowerMerrick is in more Bay Area grocersMerrick fields the deeper lineupZiwi sits further up the premium end
Merrick
Ziwi
22
brand power
9
8
products
2
2
categories
1
3
subcategories
1
2
grocers
1
$9.89
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Merrick▭ Ziwi
Distribution · 30% of score8·4
Z
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Merrick
only Ziwi
no top category Merrick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Merrick · 1
only Ziwi · 0
no exclusive doors — everywhere Ziwi is, Merrick is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Merrick · Ziwi
