Mestemacher vs The New Leaf Bakery · Bay Area shelf head-to-head
Mestemacher and The New Leaf Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mestemacher carries more Brand PowerMestemacher is in more Bay Area grocersMestemacher fields the deeper lineupThe New Leaf Bakery sits further up the premium end
Mestemacher
The New Leaf Bakery
35
brand power
21
14
products
8
1
categories
2
5
subcategories
6
12
grocers
3
44.5¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mestemacher▭ The New Leaf Bakery
Distribution · 30% of score50·13
T
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mestemacher
no top category The New Leaf Bakery doesn’t also play in.
only The New Leaf Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mestemacher · The New Leaf Bakery
