Method vs Olay · Bay Area shelf head-to-head
Method and Olay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Method carries more Brand PowerMethod is in more Bay Area grocersMethod fields the deeper lineupOlay sits further up the premium end
Method
Olay
38
brand power
22
14
products
6
2
categories
3
2
subcategories
4
4
grocers
2
75.7¢
price per fl oz
$7.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Method▭ Olay
Distribution · 30% of score17·8
O
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Method
only Olay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Method · 2
only Olay · 0
no exclusive doors — everywhere Olay is, Method is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Method · Olay
