Mevgal vs Odyssey · Bay Area shelf head-to-head
Mevgal and Odyssey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Odyssey carries more Brand PowerMevgal is in more Bay Area grocers
Mevgal
Odyssey
14
brand power
19
4
products
5
1
categories
2
5
grocers
3
$11.06
avg price
$5.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mevgal▭ Odyssey
Distribution · 30% of score21·13
M
O
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mevgal
no top category Odyssey doesn’t also play in.
only Odyssey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mevgal · 3
only Odyssey · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mevgal · Odyssey