Mi Rancho vs Xulo · Bay Area shelf head-to-head
Mi Rancho and Xulo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersMi Rancho fields the deeper lineup
Mi Rancho
Xulo
51
brand power
10
22
products
2
3
categories
1
5
subcategories
1
17
grocers
1
$5.74
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Rancho▭ Xulo
Distribution · 30% of score71·4
X
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xulo
no top category Mi Rancho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Rancho · Xulo