Microjoy vs Sugarfina · Bay Area shelf head-to-head
Microjoy and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineupSugarfina sits further up the premium end
Microjoy
Sugarfina
13
brand power
35
2
products
126
1
categories
2
2
subcategories
5
1
grocers
2
$8.79
avg price
$11.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Microjoy▭ Sugarfina
Distribution · 30% of score4·8
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Microjoy
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Microjoy · 1
only Sugarfina · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Microjoy · Sugarfina