Mid-day Squares vs Zbar · Bay Area shelf head-to-head
Mid-day Squares and Zbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zbar carries more Brand PowerZbar is in more Bay Area grocersZbar fields the deeper lineupMid-day Squares sits further up the premium end
Mid-day Squares
Zbar
25
brand power
39
8
products
16
2
categories
3
4
grocers
10
$2.64
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mid-day Squares▭ Zbar
Distribution · 30% of score17·42
M
Z
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mid-day Squares
no top category Zbar doesn’t also play in.
only Zbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mid-day Squares · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mid-day Squares · Zbar
