Mighty Chia vs Jell-o · Bay Area shelf head-to-head
Mighty Chia and Jell-o, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineup
Mighty Chia
Jell-o
18
brand power
58
4
products
71
1
categories
4
4
grocers
11
$1.25
price per oz
94.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mighty Chia▭ Jell-o
Distribution · 30% of score17·46
J
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mighty Chia
no top category Jell-o doesn’t also play in.
only Jell-o
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mighty Chia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mighty Chia · Jell-o