Mighty Sesame Co. vs Mid East · Bay Area shelf head-to-head
Mighty Sesame Co. and Mid East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mid East carries more Brand PowerMid East is in more Bay Area grocersMid East fields the deeper lineupMighty Sesame Co. sits further up the premium end
Mighty Sesame Co.
Mid East
10
brand power
37
2
products
15
1
categories
7
1
subcategories
9
2
grocers
4
$9.69
avg price
$8.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mighty Sesame Co.▭ Mid East
Distribution · 30% of score8·17
M
M
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mighty Sesame Co.
no top category Mid East doesn’t also play in.
only Mid East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mighty Sesame Co. · 1
only Mid East · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mighty Sesame Co. · Mid East
