Mike's Mighty Good vs Immi · Bay Area shelf head-to-head
Mike's Mighty Good and Immi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Mighty Good is in more Bay Area grocersImmi fields the deeper lineup
Mike's Mighty Good
Immi
36
brand power
40
12
products
25
1
categories
2
2
subcategories
2
14
grocers
6
$1.96
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Mighty Good▭ Immi
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Immi doesn’t also play in.
only Immi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Mighty Good · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Mighty Good · Immi
