Mike's Mighty Good vs Lotus Foods · Bay Area shelf head-to-head
Mike's Mighty Good and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupMike's Mighty Good sits further up the premium end
Mike's Mighty Good
Lotus Foods
36
brand power
54
12
products
28
1
categories
4
2
subcategories
9
14
grocers
17
$1.96
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Mighty Good▭ Lotus Foods
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Lotus Foods doesn’t also play in.
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Mighty Good · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Mighty Good · Lotus Foods
