Mike's Organic Foods vs Annie Chun's · Bay Area shelf head-to-head
Mike's Organic Foods and Annie Chun's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie Chun's carries more Brand PowerAnnie Chun's is in more Bay Area grocersAnnie Chun's fields the deeper lineupMike's Organic Foods sits further up the premium end
Mike's Organic Foods
Annie Chun's
11
brand power
29
3
products
22
1
categories
5
1
subcategories
7
1
grocers
9
$8.29
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Organic Foods▭ Annie Chun's
Distribution · 30% of score4·38
M
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Organic Foods
no top category Annie Chun's doesn’t also play in.
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mike's Organic Foods · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Organic Foods · Annie Chun's