Milk-bone vs O.t.i.s. · Bay Area shelf head-to-head
Milk-bone and O.t.i.s., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milk-bone carries more Brand PowerMilk-bone is in more Bay Area grocersMilk-bone fields the deeper lineup
Milk-bone
O.t.i.s.
34
brand power
11
16
products
3
1
categories
1
10
grocers
2
$8.76
avg price
$9.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milk-bone▭ O.t.i.s.
Distribution · 30% of score42·8
M
O
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milk-bone
no top category O.t.i.s. doesn’t also play in.
only O.t.i.s.
no top category Milk-bone doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milk-bone · 8
only O.t.i.s. · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milk-bone · O.t.i.s.
