Milkboy vs Chocolove · Bay Area shelf head-to-head
Milkboy and Chocolove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupMilkboy sits further up the premium end
Milkboy
Chocolove
25
brand power
52
9
products
63
2
categories
2
2
subcategories
3
6
grocers
18
$2.28
price per fl oz
$1.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milkboy▭ Chocolove
Distribution · 30% of score25·75
M
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milkboy
only Chocolove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkboy · 0
no exclusive doors — everywhere Milkboy is, Chocolove is too.
only Chocolove · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milkboy · Chocolove
