Milkboy vs Honey Mama's · Bay Area shelf head-to-head
Milkboy and Honey Mama's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Mama's carries more Brand PowerHoney Mama's is in more Bay Area grocersHoney Mama's fields the deeper lineupHoney Mama's sits further up the premium end
Milkboy
Honey Mama's
25
brand power
38
9
products
14
2
categories
2
6
grocers
17
$2.28
price per fl oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milkboy▭ Honey Mama's
Distribution · 30% of score25·71
M
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milkboy
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkboy · 0
no exclusive doors — everywhere Milkboy is, Honey Mama's is too.
only Honey Mama's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milkboy · Honey Mama's
