Milkish vs Pecana · Bay Area shelf head-to-head
Milkish and Pecana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pecana carries more Brand PowerMilkish is in more Bay Area grocersPecana sits further up the premium end
Milkish
Pecana
20
brand power
40
5
products
3
1
categories
2
4
grocers
2
17.9¢
price per fl oz
27.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milkish▭ Pecana
Distribution · 30% of score17·8
M
P
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milkish
no top category Pecana doesn’t also play in.
only Pecana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkish · 2
only Pecana · 0
no exclusive doors — everywhere Pecana is, Milkish is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milkish · Pecana
