Millie's Sipping Broth vs Aneto · Bay Area shelf head-to-head
Millie's Sipping Broth and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocersMillie's Sipping Broth sits further up the premium end
Millie's Sipping Broth
Aneto
19
brand power
41
6
products
7
2
categories
3
1
grocers
12
$6.09
avg price
$9.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Millie's Sipping Broth▭ Aneto
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Millie's Sipping Broth
no top category Aneto doesn’t also play in.
only Aneto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Millie's Sipping Broth · 0
no exclusive doors — everywhere Millie's Sipping Broth is, Aneto is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Millie's Sipping Broth · Aneto