Milliways Food vs Mentos · Bay Area shelf head-to-head
Milliways Food and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Milliways Food
Mentos
20
brand power
35
4
products
17
1
categories
2
1
subcategories
3
1
grocers
9
$5.62
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milliways Food▭ Mentos
Distribution · 30% of score4·38
M
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milliways Food
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milliways Food · Mentos
