Mills Coffee vs Stumptown · Bay Area shelf head-to-head
Mills Coffee and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineupStumptown sits further up the premium end
Mills Coffee
Stumptown
9
brand power
45
2
products
24
1
categories
1
1
subcategories
3
1
grocers
13
$3.99
avg price
$14.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mills Coffee▭ Stumptown
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mills Coffee
no top category Stumptown doesn’t also play in.
only Stumptown
no top category Mills Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mills Coffee · 0
no exclusive doors — everywhere Mills Coffee is, Stumptown is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mills Coffee · Stumptown