Milton's vs Triscuit · Bay Area shelf head-to-head
Milton's and Triscuit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Milton's
Triscuit
48
brand power
39
26
products
18
3
categories
1
17
grocers
12
93.1¢
price per oz
88.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milton's▭ Triscuit
Distribution · 30% of score71·50
T
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
only Triscuit
no top category Milton's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milton's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milton's · Triscuit
