Milton's vs Urban Oven · Bay Area shelf head-to-head
Milton's and Urban Oven, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineupUrban Oven sits further up the premium end
Milton's
Urban Oven
48
brand power
17
26
products
5
3
categories
1
17
grocers
4
93.1¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milton's▭ Urban Oven
Distribution · 30% of score71·17
U
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
only Urban Oven
no top category Milton's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milton's · Urban Oven
