Mind Garden vs Izze · Bay Area shelf head-to-head
Mind Garden and Izze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineup
Mind Garden
Izze
0
brand power
36
4
products
16
2
categories
1
3
subcategories
1
1
grocers
13
$4.29
avg price
$8.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mind Garden▭ Izze
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mind Garden
only Izze
no top category Mind Garden doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mind Garden · 0
no exclusive doors — everywhere Mind Garden is, Izze is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mind Garden · Izze