Mindful Organics vs Royal · Bay Area shelf head-to-head
Mindful Organics and Royal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mindful Organics carries more Brand PowerRoyal is in more Bay Area grocers
Mindful Organics
Royal
20
brand power
15
4
products
3
3
categories
1
4
subcategories
2
1
grocers
2
$9.27
avg price
$20.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mindful Organics▭ Royal
Distribution · 30% of score4·8
M
R
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal
no top category Mindful Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mindful Organics · 1
only Royal · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mindful Organics · Royal