Minor Figures vs Planet Oat · Bay Area shelf head-to-head
Minor Figures and Planet Oat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minor Figures is in more Bay Area grocersPlanet Oat fields the deeper lineupMinor Figures sits further up the premium end
Minor Figures
Planet Oat
34
brand power
38
9
products
13
2
categories
2
14
grocers
7
21.1¢
price per fl oz
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minor Figures▭ Planet Oat
Distribution · 30% of score58·29
M
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minor Figures
only Planet Oat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minor Figures · Planet Oat
