Minute Maid vs Capri Sun · Bay Area shelf head-to-head
Minute Maid and Capri Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Maid is in more Bay Area grocers
Minute Maid
Capri Sun
34
brand power
37
24
products
22
1
categories
4
6
subcategories
6
9
grocers
8
9.3¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minute Maid▭ Capri Sun
Distribution · 30% of score38·33
M
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minute Maid
no top category Capri Sun doesn’t also play in.
only Capri Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minute Maid · 2
only Capri Sun · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minute Maid · Capri Sun
