Mio vs Nuun · Bay Area shelf head-to-head
Mio and Nuun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuun carries more Brand PowerNuun is in more Bay Area grocers
Mio
Nuun
29
brand power
39
8
products
9
1
categories
1
5
grocers
8
$6.24
avg price
$10.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mio▭ Nuun
Distribution · 30% of score21·33
M
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mio
no top category Nuun doesn’t also play in.
only Nuun
no top category Mio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mio · Nuun
