Mocktail Club vs The Pathfinder · Bay Area shelf head-to-head
Mocktail Club and The Pathfinder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder carries more Brand PowerThe Pathfinder is in more Bay Area grocers
Mocktail Club
The Pathfinder
18
brand power
30
8
products
10
1
categories
2
1
subcategories
3
1
grocers
5
$15.99
avg price
$25.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mocktail Club▭ The Pathfinder
Distribution · 30% of score4·21
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mocktail Club
no top category The Pathfinder doesn’t also play in.
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mocktail Club · 1
only The Pathfinder · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mocktail Club · The Pathfinder