Modelo Especial vs Calidad Beer · Bay Area shelf head-to-head
Modelo Especial and Calidad Beer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocersModelo Especial fields the deeper lineupCalidad Beer sits further up the premium end
Modelo Especial
Calidad Beer
23
brand power
9
5
products
2
2
categories
1
5
grocers
2
$11.78
avg price
$3.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Modelo Especial▭ Calidad Beer
Distribution · 30% of score21·8
M
C
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Modelo Especial
only Calidad Beer
no top category Modelo Especial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Modelo Especial · 4
only Calidad Beer · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Modelo Especial · Calidad Beer