Modelo Especial vs Firestone · Bay Area shelf head-to-head
Modelo Especial and Firestone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocers
Modelo Especial
Firestone
23
brand power
18
5
products
4
2
categories
2
5
grocers
3
15.6¢
price per fl oz
22.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Modelo Especial▭ Firestone
Distribution · 30% of score21·13
M
F
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Modelo Especial
only Firestone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Modelo Especial · 4
only Firestone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Modelo Especial · Firestone
