Molecola vs Fentimans · Bay Area shelf head-to-head
Molecola and Fentimans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fentimans carries more Brand PowerFentimans is in more Bay Area grocersFentimans fields the deeper lineup
Molecola
Fentimans
21
brand power
27
5
products
11
2
categories
2
2
subcategories
4
4
grocers
9
31.0¢
price per fl oz
28.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Molecola▭ Fentimans
Distribution · 30% of score17·38
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Molecola
only Fentimans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Molecola · Fentimans