Mom Water vs Poppi · Bay Area shelf head-to-head
Mom Water and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Mom Water
Poppi
9
brand power
60
2
products
54
1
categories
2
1
grocers
19
-
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mom Water▭ Poppi
Distribution · 30% of score4·79
M
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mom Water
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mom Water · 0
no exclusive doors — everywhere Mom Water is, Poppi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mom Water · Poppi