Monfefo vs Happy Moose Juice · Bay Area shelf head-to-head
Monfefo and Happy Moose Juice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Moose Juice carries more Brand PowerHappy Moose Juice is in more Bay Area grocersHappy Moose Juice fields the deeper lineupMonfefo sits further up the premium end
Monfefo
Happy Moose Juice
18
brand power
38
3
products
36
1
categories
2
1
subcategories
5
3
grocers
6
$3.37
price per fl oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monfefo▭ Happy Moose Juice
Distribution · 30% of score13·25
M
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monfefo
no top category Happy Moose Juice doesn’t also play in.
only Happy Moose Juice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monfefo · 1
only Happy Moose Juice · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monfefo · Happy Moose Juice
