Monfefo vs Vive Organic · Bay Area shelf head-to-head
Monfefo and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocersVive Organic fields the deeper lineup
Monfefo
Vive Organic
18
brand power
50
3
products
18
1
categories
2
3
grocers
13
$3.37
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monfefo▭ Vive Organic
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monfefo
no top category Vive Organic doesn’t also play in.
only Vive Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monfefo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monfefo · Vive Organic
