Monk Fruit In The Raw vs Splenda · Bay Area shelf head-to-head
Monk Fruit In The Raw and Splenda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monk Fruit In The Raw
no top category Splenda doesn’t also play in.
only Splenda
no top category Monk Fruit In The Raw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Monk Fruit In The Raw is, Splenda is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monk Fruit In The Raw · Splenda