Monster Energy vs Guru · Bay Area shelf head-to-head
Monster Energy and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster Energy carries more Brand PowerMonster Energy is in more Bay Area grocersMonster Energy fields the deeper lineupGuru sits further up the premium end
Monster Energy
Guru
49
brand power
35
22
products
13
1
categories
2
13
grocers
6
26.0¢
price per fl oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monster Energy▭ Guru
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monster Energy
no top category Guru doesn’t also play in.
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monster Energy · Guru
