Montebello vs Organic Felicetti · Bay Area shelf head-to-head
Montebello and Organic Felicetti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello carries more Brand PowerMontebello is in more Bay Area grocersMontebello fields the deeper lineup
Montebello
Organic Felicetti
27
brand power
14
16
products
3
2
categories
1
10
subcategories
3
8
grocers
3
40.8¢
price per oz
35.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Montebello▭ Organic Felicetti
Distribution · 30% of score33·13
M
O
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Montebello
only Organic Felicetti
no top category Montebello doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Montebello · 6
only Organic Felicetti · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Montebello · Organic Felicetti
