Mood vs Boochcraft · Bay Area shelf head-to-head
Mood and Boochcraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boochcraft carries more Brand PowerBoochcraft fields the deeper lineupMood sits further up the premium end
Mood
Boochcraft
19
brand power
42
4
products
7
3
categories
1
2
grocers
2
30.1¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mood▭ Boochcraft
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mood
only Boochcraft
no top category Mood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mood · 2
only Boochcraft · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mood · Boochcraft
