Morenita vs Casa Sanchez · Bay Area shelf head-to-head
Morenita and Casa Sanchez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez fields the deeper lineupCasa Sanchez sits further up the premium end
Morenita
Casa Sanchez
27
brand power
57
3
products
20
1
categories
4
16
grocers
16
49.7¢
price per oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morenita▭ Casa Sanchez
Distribution · 30% of score67·67
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morenita
no top category Casa Sanchez doesn’t also play in.
only Casa Sanchez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morenita · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morenita · Casa Sanchez
